“All speech, written or spoken, is a dead language, until it finds a willing and prepared hearer.”
— Robert Louis Stevenson
Just another reminder of how important it is to write “for” an audience and not “to” an audience.
When writing, try to always answer the following questions:
- Who do you want to receive the key messages? And the answer can’t be “everyone”, “anyone”, “anyone who cares”.
- Why should your audience care? And the answer can’t be “because the idea is cool”, “because they should”.
- How will your audience receive the key messages? Is it online? The radio? Newspaper? Each outlet has a different writing style.
What are your tricks to writing for an audience?