PR Word of the Week #4: Podcast

Welcome to week FOUR of PR Word of the Week

Last week I wrote a blog post about 5 easy steps on creating your own podcast.

Podcasting is an easy way to communicate with your audience using an outlet easy for your audience to consume. I find people in PR and in communications under-use this tool, and a huge contribution to the lack of podcasts, is the lack of understanding. So in light of encouraging PR and comms professionals to hop on the podcasting wagon, I have dedicated this week’s PR word of the Week to explaining the word podcast.

Podcast

(ˈpädˌkast)
noun

A multimedia digital file made available on the Internet for downloading to a portable media player, computer, etc.

A simple way of understanding a podcast is, think of it as a radio show available on the internet in segmented episodes.

Example

Inside PR is a podcast, check it out at www.insidepr.ca.

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