PR Word of the Week #30: Accreditation

ABC beside a person’s name does not mean they are certified to sing the alphabet. On the contrary, it means they are accredited PR or communications professionals with the International Association of Business Communicators.

There are various accredited titles you can acquire from a variety of societies. But, my big question is what does it mean to be accredited? And what is the value for a professional to become accredited?

But first, what is accreditation.

Accreditation

(uhkreditashen)
noun

Accreditation is a process in which certification of competency, authority, or credibility is presented.

But, what does it really mean?

PR and communications professionals can sign up for an accreditation program. Accredited members practicing around the world apply the same strategic management process in all communication disciplines, across diverse cultures, and in for-profit and nonprofit organizations of all sizes.

The peer-reviewed program challenges candidates to demonstrate their knowledge of strategic communication planning, implementation, measurement and ethics. Candidates who meet all requirements earn the designation of accredited professionals.

Depending on the program, there exist different rules and regulations to becoming an accredited professional. However, the majority of programs require you to submit your resume, a portfolio and to complete an exam.

Some programs can take up to a year to complete.

If you are interested in reading more about accreditation here are three organizations that do accreditations:

The benefits of being an accredited professional

Here are just a few accreditation is important:

  1. Promotes lifelong learning: keep your mind active and your skills sharp by reminding yourself of the PR and communications standards and practices you learnt in school.
  2. Career Enhancement: more and more, organizations and corporations are demanding and seeking out public relations professionals who can deliver.
  3. Positive image for public relations: accreditation promotes the positive image of public relations by promoting an ethical standard of doing business.
  4. Boost your confidence: undergoing the accreditation process has been known to increase confidence and enhance credibility in the workplace.
  5. Bragging rights: It is nice to show off the great work you have done and are still capable of doing.

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