If you know me, you know I am a huge fan of Gini Dietrich.
While browsing the internet for a good video to post on the blog this week, I found this video by Gini and Geoff Livingston. They recently co-authored a book called Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era.
Watch the video. Trust by the end you are going to want and go out and buy the book right away!