I came across this infographic about how the Olympics have become social in 2012. Athletes debut a direct interaction with their fans online.
But, may I point out, that athletes have been doing this since 2008, as shown in the infographic.
What is new, is precedents are being formed as we speak on social media policies for athletes and sponsors. There are endless stories related to malpractice on social media. Stories like racist comments on Twitter, reporter’s Twitter account being suspended and crazed fans threatening the competition on Twitter.
The excitement of the Olympics this year has extended pass the Gold medals, and in to the realm of social media policies.