Catchy headlines lead to great lessons learned


Hey podcast listeners! Welcome to the second edition of our new series You don’t want to miss this. Every Wednesday, we will feature five articles we think are worth the read in order to keep up with the news and trends in our industry.

A catchy, intense, or ridiculous headline is always the first thing to jump out at me if I’m scanning a newspaper or reading articles online. This also pertains to emails, memos, etc. The more exciting a title or a phrase is, the more likely it is that I’ll read it. This week, the featured articles all have attention-grabbing headlines and the content following those headlines does not disappoint.

It is a reality that public relations professionals still struggle with the measurement question. How do I measure success and the value I bring to my organization. This article, Proving the value of your PR work, has great tips on how to make sure your work is valued and your message is meaningful.

It seems counter-intuitive to do something boring to get results, but according to FastCompany’s article Need Creative Inspiration? Do Something Boring, sometimes this is exactly what you need to do. Essentially, the notion behind this is that you will bore yourself into producing something creative. If this headline seems far-fetched to you, take two minutes to read the article, it might just be what you need to spark some creativity.

This is for anyone jumping into the agency world for the first time. Be prepared, clients, for good reason, often ask a lot of questions, and sometimes they repeat the same one several times. This title captured my attention, because I have been in situations in which I may not have provided the best possible answer to a client’s question. Check out 5 frequent client questions—and how PR pros can respond to help avoid awkward scenarios.

Normally, when a person makes a mistake, they don’t take to the Internet and share what happened. However, the author of The Six Biggest PR Business Mistakes I’ve Made, graciously posted his article on the web so everyone could learn from his mistakes and, hopefully, avoid making the same mistakes in the future.

The lessons, skills, and techniques gained by learning from the best are invaluable. Also, any article headline that has the word ‘best’ in it usually catches my eye, so here are The 25 Best Ads of 2017 (So Far), which may inspire some great communications or PR work by any of us.

Each article has interesting tips or insights for not only communications and public relations professionals, but also for any career path you have chosen or will choose in the future.

Have a great rest of the week!
Stefani

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