PR Word of the Week #30: Accreditation

ABC beside a person’s name does not mean they are certified to sing the alphabet. On the contrary, it means they are accredited PR or communications professionals with the International Association of Business Communicators. There are various accredited titles you Continue reading

A recap of ‘My favourite PR Word’ series

I have been truly lucky during these last couple of weeks. I feel honoured and very lucky to have had the opportunity to host some big names on my blog. In the past month I have asked PR professionals to Continue reading

PR Word of the Week #27: Mobile Marketing

According to a Globe and Mail article on Smartphone users in Canada, about 45 per cent of Canada’s wireless subscribers use smartphones. Rogers, Bell and Telus have seen roughly a 10 per cent decrease in voice minutes. Users are migrating Continue reading

PR Word of the Week #26: @Hao_Nguyen’s favourite PR Word

Today’s guest blog post is by Hao Nguyen. Hao is proof that if you work hard and put yourself out there you can succeed at anything. Hao and I met through good ‘ol Twitter. Despite being on opposite ends of Continue reading

PR Word of the Week #25: @Sherrilynne’s favourite PR Word

Today’s guest blog post is by Sherrilynne Starkie. Not only is Sherrilynne an amazing coworker, but she is also a mentor and someone I look up to. Sherrilynne is an Account Director at Thornley Fallis and a recognised expert in Continue reading

PR Word of the Week #24: @GiniDietrich’s favourite PR Word

Today’s guest blog post is by Gini Dietrich. Gini is the founder and CEO of Arment Dietrich, the author of Spin Sucks, the founder of the soon-to-be-launched Spin Sucks Pro, and is co-authoring Marketing In the Round with Geoff Livingston.  My favorite PR word: Integration Alright, alright. Continue reading

PR Word of the Week #23: @MartinWaxman’s favourite PR Word

Today’s guest blog post is by Martin Waxman. Martin Waxman is a social media and communications strategist, principal of Martin Waxman Commmunications, Senior Counselor at Thornley Fallis Communications and co-founder of three PR agencies. He has worked in communications and Continue reading