This week, Kristine D’Arbelles and Julia Kent talk about the post-PC world – the world of mobile. Our topic idea was fuelled by a Globe and Mail article called We’re post-PC and mobile-everything, but where’s the love? written by Navneet Alang.
Kristine and Julia compare the companies they work for. The Canadian Automobile Association integrates mobile in a lot of their strategies, while MHPM doesn’t. However, that doesn’t mean one is better than the other. We discuss how different organizations have very different audiences, which warrant different communications strategies.
Although mobile may not be mandatory for all audiences out there, as we are becoming an increasingly mobile world, it should always be in the back of our minds.
We want to hear from you? Have you been in a recent communications strategy brainstorm at work? Has mobile come up? What about the student listeners? Are you learning about mobile strategies? You can post your comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or on Pinterest, or send us an email at firstname.lastname@example.org, or send us a message on Twitter @youngprpros, @kristinedarbell or @kentjulia.